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Some of our
previous projects

Sun In The City

SunLife Malaysia

To launch Sun Life Malaysia’s inaugural wellness festival, Lumidea transformed The Agam into an immersive, multi-sensory journey designed to make holistic health accessible and engaging.
 

"Sun In The City" was built around three core pillars: Financial Bliss, Physical Prowess, and Mental Care. We curated an experience that moved away from traditional corporate roadshows, instead creating a vibrant, community-focused festival. From high-energy FLYJAM dance sessions and Yoga with Cats to financial literacy workshops and a curated Food Bazaar, every touchpoint was designed to inspire participants to live a "Brighter" life. The event successfully hosted over 350 participants and featured a star-studded guest list of celebrities and influencers, including Alif Satar, Dynas Mokhtar, and Jojo Struys.

Our Scope:

  • End-to-End Event Management: Comprehensive planning from concept ideation and strategy to on-ground execution and post-event wrap-up.
     

  • Creative & Spatial Design: Full event branding, including the dramatic unveiling of the Sun In The City masthead and thematic "pillars" zones.
     

  • Fabrication & Build: Custom construction of the main stage, lifestyle booths, "InsureLit" life-sized board game, and interactive fringe activity stations.
     

  • Media & KOL Management: Sourcing, onboarding, and managing celebrity ambassadors and lifestyle influencers to drive massive social media reach and engagement.
     

  • Partner & Vendor Curation: Strategic management of over 14 lifestyle and F&B partners (including Kenny Hills Bakers, LUMI Beauty, and BookDoc) to create a seamless festival ecosystem.

  • Full Technical Production: Management of professional audio-visual systems, lighting design, and sound engineering for high-intensity fitness sessions and stage programs.
     

  • Digital Marketing & Collateral: Design and production of all digital and physical assets, including invitations, e-DMs, social media kits, and on-site signage.
     

  • Registration & RSVP Management: Overseeing the guest journey, from ticketing and admission fee handling to on-ground registration and guest flow.
     

  • On-Site Content Production: Management of professional photography and videography teams to capture high-impact reels and promotional video assets.
     

  • Logistics & Security: Coordination of venue security, traffic management, and VIP protocols to ensure a smooth experience for high-profile guests.​

Maybank Team Retreat

Maybank Berhad

Lumidea was appointed to manage the full-scale corporate retreat for 250 Maybank employees at the scenic Westin Desaru Coast. This 4-day, 3-night experience was designed to strengthen team cohesion and celebrate excellence through a meticulously planned itinerary of work and play.
 

The retreat featured high-intensity Outdoor Team Building sessions on the Desaru coast, focusing on teamwork, strategic coordination, and collective problem-solving. The highlight of the trip was the "Tropical Night" Gala Dinner & Awards, where we transformed the ballroom into an exotic paradise. This evening served as a platform to recognize top performers and celebrate the year’s achievements in a vibrant, immersive environment.

Our Scope:

  • Itinerary & Program Management: Detailed 4-day rundown management, ensuring all sessions, F&B breaks, and evening programs ran with military precision.
     

  • End-to-End Travel & Logistics: Management of all travel arrangements, including commercial flight bookings, private charter bus coordination, and seamless ground transfers from airport to resort.
     

  • Bespoke Team Building Program: Designing and facilitating a series of outdoor activities and challenges tailored to Maybank’s core values of teamwork and coordination.
     

  • Gala Dinner Concept & Theme: Complete creative direction for the "Tropical Night" Gala, ensuring the theme was consistently applied across decor, menu, and entertainment.

  • Award Ceremony Production: Full management of the award segments, including scriptwriting, stage flow, trophy curation, and multi-media tribute videos.
     

  • Stage & Ballroom Fabrication: Design and construction of a custom thematic stage, photo-op backdrops, and immersive table styling.
     

  • Comprehensive Technical Production: High-spec audio, lighting, and LED screen management for both the outdoor activities and the grand ballroom gala.
     

  • Content Capture: On-site photography and videography to document the retreat, resulting in a high-energy highlight reel for Maybank’s internal branding.
     

  • Hospitality & Room Management: Full oversight of hotel rooming lists, check-in/out protocols, and personalized guest hospitality services for 250 attendees.

UOB SME App Launch

UOB Bank

Lumidea was the lead agency behind the official Malaysian launch of the UOB SME App, an all-in-one digital banking platform designed to empower Small and Medium Enterprises. As a pioneering solution in the market, the event required a sophisticated blend of technological showcase and corporate prestige.
 

We executed a high-impact launch event that brought together UOB’s senior leadership—including CEO Ng Wei Wei—and key industry stakeholders. The event was designed to communicate the app's core features: real-time cash flow dashboards, personalized FX watchlists, and data-driven business insights. Through immersive digital displays and a seamless "unveiling" moment, Lumidea ensured the UOB SME App was positioned as the essential tool for Malaysia's digital economy.

Our Scope:

  • End-to-end Event Management: Strategic planning and full execution of the launch ceremony and media briefing.
     

  • Creative Concept & Stage Design: Developing a futuristic "Digital First" theme, including a custom stage build with integrated LED technology for the official launch gimmick.
     

  • Launch Gimmick & UI Animation: Creative production of high-fidelity screen animations and UI/UX mockups used during the live demonstration to showcase the app’s features.
     

  • Media & PR Coordination: Managing the press presence, including media registration, press kit distribution, and interview facilitation for top-tier business publications.
     

  • Interactive Demo Stations: Fabrication of custom experience zones where attendees could interact with the app interface via oversized touch-screens and mobile tablets.

  • Full Technical Production: High-spec sound engineering, professional lighting design, and synchronized multi-screen LED management.
     

  • Hybrid Connectivity: Management of a professional live-stream feed for UOB’s regional teams and social media channels to ensure maximum visibility.
     

  • Digital Guest Management: Implementation of a seamless, contactless digital registration system for all attendees and VVIPs.
     

  • Bespoke Corporate Gifting: Sourcing and branding of premium, tech-focused door gifts that aligned with the "Smart Business" theme.
     

  • Content Capture & Social Media: Real-time photography and videography to produce rapid-turnaround reels and media-ready assets for social distribution.

The Hasanah Forum

Yayasan Hasanah

Bridging the gap between global philanthropy and grassroots intervention, The Hasanah Forum stands as Malaysia’s most influential platform for social impact and thought leadership. The event convened over 500 local and international leaders, policymakers, and changemakers to explore the theme of "Philanthropy that Listens."
 

The objective was to create a space that felt both high-level and deeply human. We transformed the venue into a multi-dimensional hub where rigorous policy debates coexisted with a vibrant Impact Marketplace and intimate cultural workshops. From a keynote address by the Minister of Finance II to showcase the heritage of Malaysian textile arts, the forum was a masterclass in balancing complex diplomatic protocols with community-centric storytelling.

Our Scope:

  • End-to-end Event Management: Holistic planning and operational leadership, managing a diverse ecosystem of stakeholders from government bodies to NGOs.
     

  • Creative Strategy & Brand Identity: Developing a sophisticated visual language for the forum that communicated trust, inclusivity, and the "listening" theme.
     

  • Bespoke Digital Ecosystem: Engineering a custom registration platform and mobile app to facilitate seamless guest entry, live polling, and digital networking.
     

  • Marketplace & Vendor Curation: Designing and managing the Impact Marketplace, providing a professional platform for 19 social enterprises and heritage artisans to showcase their work.
     

  • Technical Production & Live Broadcast: Executing high-definition live feeds and multi-camera broadcasts to bridge the gap between the physical venue and a global digital audience.

  • Architectural Fabrication: Custom build-out of the plenary stage, interactive "Networking Pods," and thematic exhibition zones.
     

  • VVIP & Diplomatic Protocol: Overseeing high-level security and hospitality protocols for government ministers, international delegates, and royal guests.
     

  • Experience Programming: Managing a complex 4-day itinerary, including plenary sessions, breakout dialogues, and hands-on cultural masterclasses.
     

  • Professional Content Capture: Coordinating a multi-disciplinary media team to document the forum’s key outcomes through photography and cinematic videography.

Dialogue Dinner with Tun.M

Kuala Lumpur Business Club

At a pivotal moment for the nation's economy, Lumidea Group was entrusted to produce an exclusive dinner and dialogue session featuring the then-Prime Minister, YAB Tun Dr. Mahathir Mohamad. Held under the theme "Rebuilding Malaysia: Leaving No Stone Unturned," the evening served as a closed-door platform for the nation’s most prominent business figures to discuss the future of the Malaysian economy.
 

The guest list represented the pinnacle of Malaysian industry, including icons such as  Tan Sri Vincent Tan, Gnanalingam family and many others. For an event of this magnitude, the requirement was absolute precision. We curated a sophisticated environment that upheld the strictest diplomatic protocols while facilitating a candid, high-impact exchange between the government and the private sector.

Our Scope:

  • Strategic Event Management: Full-scale orchestration of a high-security VVIP dialogue, ensuring seamless transitions between the reception, dinner, and keynote sessions.
     

  • VVIP Protocol & Security Liaison: Coordinating directly with the Prime Minister’s Office (PMO) and private security details for the safe and prestigious movement of Malaysia’s top business leaders.
     

  • Theme-Driven Creative Design: Developing the visual identity for "Rebuilding Malaysia," ensuring the branding reflected a sense of transparency, strength, and national progress.
     

  • Executive Ballroom Fabrication: Design and construction of a premium dialogue stage and custom backdrops that provided a dignified setting for the evening's speakers.
     

  • Complex Seating & Guest Management: Managing the strategic seating arrangements for 250 high-net-worth individuals, ensuring all protocol requirements for corporate and government leaders were met.

  • Technical Production Excellence: Full management of audio-visual systems, including high-clarity sound engineering for the dialogue session and multi-camera coverage for archival purposes.
     

  • Digital RSVP & Hospitality Platform: Implementation of a secure, invitation-only registration system to manage an elite attendee list and personalized dietary requirements.
     

  • Scripting & Show Direction: Drafting of emcee scripts and program rundowns to align with the formal nature of the dialogue while maintaining a fluid, engaging pace.
     

  • Commemorative Gifting: Sourcing and branding of exclusive corporate gifts presented to the Prime Minister and key dignitaries.

Launch & Anniversary Party

BMW - Malaysia

Luxury meets high-energy entertainment in this exclusive launch event designed for BMW’s most valued clientele. To introduce the latest model to the market, we transformed the showroom into a premium party environment that blended automotive excellence with a vibrant social atmosphere.
 

The evening was a curated journey for both long-standing enthusiasts and new customers. Beyond the unveiling of the car, the event featured a high-octane entertainment lineup, including a headline set by DJ Patricia K and a stand-up performance by acclaimed comedian Jason Leong. By integrating world-class talent with a sophisticated dinner experience, we ensured the launch was not just a vehicle showcase, but an unforgettable brand celebration.

Our Scope:

  • Holistic Event Management: Strategic planning and end-to-end execution of a luxury car launch and showroom event.
     

  • Showroom Transformation: Designing and executing a complete spatial overhaul to turn a functional showroom into a high-end dinner and party venue.
     

  • Automotive Launch Gimmick: Creative engineering of the "big reveal" moment, utilizing synchronized lighting, sound, and visual effects to unveil the new model.
     

  • Talent & Entertainment Management: Sourcing and managing a premium lineup of entertainers, including celebrity DJs and comedians, to drive guest engagement.
     

  • Hospitality & Catering Coordination: Managing a bespoke dining experience for VIP guests, ensuring the menu and service mirrored BMW’s premium brand standards.

  • Branding & Visual Design: Production of all thematic event collateral, from digital invitations and custom backdrops to on-site signage and car-specific branding.
     

  • Full Technical Production: Specialized audio-visual setups, including professional sound systems for live comedy and DJ sets, and high-impact showroom lighting.
     

  • Guest Journey Management: Overseeing guest registration and hospitality protocols for an exclusive list of existing and potential BMW owners.
     

  • Real-time Content Production: Management of professional media crews to capture the event's high-energy moments for social media and brand archives.
     

  • Zoning & Flow Management: The photos show distinct areas for dining and car viewing. Did you manage the crowd flow to ensure guests moved smoothly from the reveal to the party?

UOB Infinity App Launch

UOB Bank

To mark the launch of UOB Infinity, the bank’s premier digital platform for businesses, the objective was to translate complex financial technology into a compelling, visual narrative. This event served as the definitive introduction of a digital-first banking experience designed for the modern enterprise.
 

The highlight of the event was a high-definition, multi-screen LED experience that simplified the platform’s sophisticated features. By blending technical precision with creative storytelling, we transformed the venue into an interactive environment where corporate and SME clients could witness the future of cash management and trade services in real-time. The result was a high-stakes launch that successfully positioned UOB Infinity as the new benchmark for digital business banking in the region.

Our Scope:

  • Total Event Management: Strategic planning and full operational oversight, ensuring a seamless experience for UOB’s corporate clients and stakeholders.
     

  • Creative Content & Motion Graphics: Conceptualizing and designing custom LED content, including animated infographics that broke down the platform’s core features into engaging visuals.
     

  • Product Feature Storytelling: Developing a narrative flow that highlighted the app’s "Infinity" capabilities—from real-time cash flow visibility to cross-border payment tracking.
     

  • Interactive LED Fabrication: Design and technical setup of large-scale LED displays specifically engineered to showcase the platform’s high-fidelity UI/UX.
     

  • Launch Gimmick Engineering: Creating a high-impact, synchronized "switch-on" moment to signify the transition from legacy systems to the new Infinity platform.

  • Full Technical Production: Specialized audio-visual management, ensuring absolute clarity for technical presentations and live platform demonstrations.
     

  • Digital Guest Management: Implementation of an end-to-end digital registration and RSVP system tailored for high-level corporate attendees.
     

  • On-Site Media Management: Coordinating professional photography and videography to capture the technical highlights and the VVIP guest experience.
     

  • Environment Branding: Designing and fabricating the "Infinity" thematic zones, including demo stations where guests could interact with the platform under expert guidance.

Polo Fiesta

Kuala Lumpur Polo Club

Combining the adrenaline of professional sport with the sophistication of a high-society garden party, the Polo Fiesta was designed as a multi-sensory lifestyle experience. Beyond the equestrian action on the field, we transformed the grounds into a vibrant "event village" that catered to families, corporate VVIPs, and equestrian enthusiasts alike.
 

The objective was to create a "Fiesta" atmosphere that remained rooted in the prestige of the sport. We curated a seamless flow between the high-speed matches and the social hub, featuring curated F&B bazaars, luxury brand showcases, and interactive fan zones. From the traditional "divot stomping" to the sunset social, the Polo Fiesta was a masterclass in managing large-scale outdoor logistics while maintaining a refined brand aesthetic.

Our Scope:

  • Total Event Management & Operations: Full-scale management of an outdoor sporting venue, including site mapping, guest flow, and multi-zone coordination.
     

  • Creative & Spatial Branding: Developing the "Fiesta" visual identity and executing massive pitch-side branding, entrance arches, and thematic signage.
     

  • Architectural Tentage & Fabrication: Design and setup of premium marquees, VIP grandstands, and customized lifestyle booths for partners and vendors.
     

  • Vendor & Marketplace Curation: Selecting and managing a diverse range of F&B and lifestyle vendors to create a high-quality "Festival Village" experience.

  • Outdoor Technical Production: Engineering professional sound systems for live commentary and background music across a wide outdoor expanse, plus specialized outdoor lighting.
     

  • VVIP Hospitality Suites: Curating the interior design and hospitality service for exclusive viewing decks and private corporate marquees.
     

  • On-Ground Programming: Coordinating the event schedule, including match announcements, halftime activities (divot stomping), and post-match trophy ceremonies.
     

  • Comprehensive Content Capture: Managing a media team to capture the speed of the sport and the vibrancy of the social scene for post-event marketing.

RWB Media Launch

RWB Malaysia

Celebrating the intersection of Japanese craftsmanship and German engineering, the official debut of the RWB Collective in Malaysia was a landmark moment for the local automotive subculture. The event served as more than just a car show; it was the formal introduction of a structured community dedicated to the philosophy of Akira Nakai, featuring the appointment of professional racing driver Jazeman Jaafar as the brand ambassador.
 

The objective was to capture the "Up Close and Personal" essence of RWB. We transformed the venue into a high-end industrial gallery, showcasing iconic wide-body Porsches as pieces of art. The launch successfully bridged the gap between a niche enthusiast gathering and a high-profile media event, garnering significant attention from major automotive publications and regional influencers.

Our Scope:

  • Event Management: Full planning and execution of the debut event, managing the transition from an underground movement to a professionalized brand collective.
     

  • Creative Identity & Environmental Branding: Developing a visual narrative that respected RWB’s "Rough World" roots while elevating it for a premium launch environment.
     

  • Media & Ambassador Management: Coordinating the official appointment of Jazeman Jaafar, including press conference logistics, media kit development, and interview facilitation.
     

  • Precision Car Placement & Logistics: Managing the complex transportation and placement of low-clearance, high-value wide-body vehicles within the event space.

  • Custom Fabrication & Stage Build: Designing and constructing a specialized presentation area and backdrop that complemented the raw, artisan aesthetic of the cars.
     

  • Full Technical Production: Specialized lighting design focused on automotive photography (reducing glare on high-gloss finishes) and high-clarity audio for the official announcements.
     

  • Digital Registration & Community Access: Implementation of an invitation-only digital guest list for media, VVIPs, and the core RWB community.
     

  • On-Site Content Direction: Managing a specialized automotive media crew to capture cinematic highlight reels and high-resolution stills for press distribution.

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